Cubic Telecom Secures $5.2M To Create Devices That Roam Mobile Networks Cheaply

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We’re all familiar with the bill shock associated with roaming abroad with our cellphones. There are plenty of players that allow you to swap out your SIM card and use cheaper traffic, including Cubic Telecom. However, that process is tedious. So Cubic has secured new funding to enable a range of tablets and notebooks to have their technology built into partner devices. To do this they’ve raised a further $5.2 million in funding from Enterprise Ireland, Qualcomm Incorporated, ACT Venture Capital and TPS Investments.

The money will be used to expand globally, and invest in the technology which essentially allows Cubic to operate like its own global mobile phone carrier, not an MVNO. As a licensed mobile network operator (MNO), Cubic Telecom partners with Tier 1 mobile operators to provide coverage in 230 countries. Its Software Defined Network (SDN) works across multiple technologies (3G, 4G-LTE, CDMA and WiFi).

The Dublin based company has also secured contracts with a number of leading Fortune 100 tablet and notebook manufacturers to be in-built into their devices, though these partners have yet to be announced.

The embedded nature of the service means any changes to the internal SIM can be Over The Air (OTA).

Barry Napier, CEO of Cubic Telecom, says they will “enable the latest devices and applications to be always connected anytime anywhere.”

In plain English, that means Cubic Telecom devices can integrate with content and apps. Thus, imagine a word where an app provider asked Cubic to allow its use to be free on Cubic dvices. All it would require would be a simple OTA update form Cubic to its customers. That could be a very powerful place to be.

The company also announced that it will create a total of more than 70 new jobs over the next 3 years, as part of an investment supported by the Department of Jobs, Enterprise and Innovation through Enterprise Ireland.

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Android’s Market Share Is Literally A Joke (John Kirk/Tech.pinions)


John Kirk / Tech.pinions:

Android’s Market Share Is Literally A Joke  —  This is the first of two articles looking at how we measure – and mis-measure – who is “winning” in the mobile sector.  Article one focuses on market share and was inspired by an article written by Bill Shamblin, entitled: “Chasing Smartphone Market Share Is A Chump’s Game.”

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Atari seeking $22.2 million in bankruptcy auction (Emily Gera/Polygon)


Emily Gera / Polygon:

Atari seeking $22.2 million in bankruptcy auction  —  Atari will sell off its assets individually this July over a four day period after failing to find a bidder for its full catalog, the Wall Street Journal reports.  —  The game publisher is seeking a minimum of $22.2 million in bids …

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Article: Marketing in Mexico: YouTube Boasts Cable TV-Size Audience

John Farrell, YouTube's director of content partnerships for Latin America, spoke to eMarketer about the evolving market for online video in Mexico and YouTube’s business there.

via eMarketer Articles and Newsroom Posts http://www.emarketer.com/Article.aspx?id=1009916
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Article: Social Advertisers Rely on Branded Pages More Than Paid Ads

US advertisers are taking full advantage of social media as a free channel through which to reach customers. Research shows that more advertisers use social platforms to create branded pages than to purchase ads. Those who do buy targeted ads are most interested in narrowing their message according to demographics.

via eMarketer Articles and Newsroom Posts http://www.emarketer.com/Article.aspx?id=1009917
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Article: Consumer Goods Industry Takes the UK Video Ad Lead

As video advertising gets bigger, the participating industries are shifting somewhat. Research shows that the consumer goods category has surpassed entertainment for video ad impressions. Entertainment sites still hosted the most video ads, but gaming, sports and music all grew their share.

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Article: To Handle Big Data, Advertisers Turn to DMPs

Big Data offers marketers a lot of promise—along with many headaches—as the quantity of data out there makes it hard to create actionable insights. Data management platforms (DMPs) are increasingly being used to manage and process the many different kinds of incoming data and put it to use.

via eMarketer Articles and Newsroom Posts http://www.emarketer.com/Article.aspx?id=1009919
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