Mark Zuckerberg today said that Facebook is working on a new version of the Home lockscreen that will feature Instagram and third party content, based on requests from users. The comments came today as he admitted that Facebook’s Home Android launcher has been “rolling out slower” than he would have hoped.
Speaking today at TC Disrupt, Zuckerberg also said that while Facebook took gradual steps with Home, offering it through the Google Play store, at some point it will also start promoting it directly through Facebook. “We will prompt people at Facebook,” he said, “You won’t have to go to the app store to get it. It’s not super far off.” The moves indicate that while Facebook may not have seen as many downloads of the app as it would have hoped, it’s not going to be retreating soon — a sign of how important it is for Facebook to continue to push itself deeper into the mobile experience.
On the bright side, in answer to a question about whether he saw Home as a failure, Zuckergerg noted that peopale “love Chatheads.”
Adding Instagram into the Home lockscreen is also a sign of how Facebook is continuing to further integrate its mobile-first acquisition, while adding third party apps gives Facebook another window into positioning itself as the launching people for how people interact with the wider web.
More to come.
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